Our Story

In 2007, designer Isabelle Arsenault went hunting through the streets of Montreal looking for new mediums to create an innovative accessories line.  By knocking on countless doors and jumping on endless leads, her Fixation was finally born after taking home some scraps of leather string from a renowned leather manufacturer and making her first Udesign.  Fixation grew into being a multi-collection brand servicing over 200 retail boutiques until 2020.  After having scaled back and reflected on the important things in life, Isabelle has now decided to focus only on the original conception with a new philosophy... Udesign your life!